Web Design Northampton
We specialise in crafting authentic and memorable websites for businesses in Northampton.
Expand your business with 360° web design solutions
We build and develop websites that leverage and expand your brand awareness in Northampton and beyond. Our strategic and creative process transforms your business for a new future and empowers your dynamic growth.
Web design and development
We create websites that prioritise the user experience, aiming to provide exceptional interactions for your audience. By blending our strategic methodology, technical skills, and creative prowess, we produce customised, compelling websites that effectively yield the desired outcomes.
e-Commerce
We deliver tailor-made e-commerce solutions that skyrocket your online presence and deliver on your business objectives. With UX-focused design and data-driven strategies, our agency creates an integrated, user-friendly online store that matches your brand voice.
Search Engine Optimisation
We implement SEO strategies with a strong user-centric focus, aiming to enhance the online visibility of your website and deliver valuable experiences for your target audience. We blend strategic insights, technical proficiency, and creative solutions to optimise your online presence, widen your reach, and drive ready-to-buy traffic.
Copywriting
We centre our copywriting on creating engaging and compelling written content that connects and builds trust with your audience. We help you find your voice and craft your story to further captivate and convert your visitors, driving the desired results for your business.
People love us, apparently 😊
I could see more and more improvements in orders.
It was truly a wonderful experience working with akW duo and seeing them do their magic! The level of understanding of the business and the industry Matt and Ally have, the research, the no BS approach and the reports left me more confident than ever that I’m in good hands. I’m super grateful and excited to see my website climb up!
The results have exceeded our expectations.
The whole process was straightforward and they took the pains away from managing the project. Matt and his team took the creative lead and used the information we provided to create a great website.
Their attention to detail was absolutely fantastic.
So many website designers create a website that looks great, but does not initiate the customer to create action. AkW really understood this process and realise that an effective website needs to create an enquiry or a sale.
300% more inquiries than in the previous period!
This has been very successful in attracting and sustaining many more new members and taking the club forward. We are very pleased with the service, the data collection facilities and ongoing professional support.
The process was clear and we knew what to expect.
We are highly satisfied with the number of online enquiries we are receiving. Our website is now starting to show up in the top 3 positions on Google.
A very positive experience from start to finish.
A very positive experience from start to finish. Matt and his team were always on hand to answer any queries I had and the end product is exactly what I wanted and more. 100% would and will reccomend!
Our page jumped up to 3rd position in Google!
Great at SEO and general optimization and marketing. Always available for a phone call for any queries, even after doing the web design/SEO etc. Have seen a great increase in the number of enquiries coming through the website and facebook page.
Carefully put my ideas into an intuitive website!
I’ve had lots of enquiries for work, improved my online presence massively and also seamlessly improved my ratings, reviews and other important features that customers follow.
Tools and platforms we use
Our Process
We offer a unique framework for success—we bring your vision, culture, brand, and business strategy into perfect alignment.
01 Discovery and onboarding
During onboarding, we establish your objectives, gain insights into your target audience, and grasp the unique context surrounding your brand.
Our primary focus is that design, conversion rate optimisation (CRO), and accessibility all work together to guarantee the creation of a robust and effective product.
02 Planning and design
Following the onboarding phase, we delve deep into your company, marketing strategy, and audience. We thoroughly assess your online footprint, search engine rankings, and competitive landscape to gain a comprehensive understanding of your initial position.
We build our web design game plan upon the insights derived from this exploration and research, which commence right from the initial stages of onboarding.
03 Development and Deploy
After our strategy and design phase, we proceed to create the most efficient website layout and strategy that resonates with your brand and aligns with your objectives.
Our process includes accessibility and quality reviews to guarantee the creation of a forward-looking, robust, and enduring digital product.
04 Care and Optimisation
After your website deploys, we track and analyse the response from your audience and enhance the user experience based on user feedback.
We offer further optimisation services, including conversion rate optimisation and SEO services. We proactively overlook your platform to further elevate its potential and help you grow.
Not ready to take the first step?
Web design services Northampton
How long does it take to design and build a website?
The timeframe of the project hugely depends on the components of the site as well as additional services you may require. Usually, our timeline for building a website is between 3 to 6 weeks. We will be able to give you an estimated timeframe after onboarding.
Visit our approach page to find out more about our process.
What role does web design play in building customer trust and loyalty?
Web design plays a vital role in building customer trust and loyalty by shaping the first impression visitors have of your business. A professionally designed website with a consistent brand aesthetic immediately signals reliability and attention to detail. When users can easily navigate your site, find information quickly, and complete transactions without issues, it reinforces their trust in your business.
Furthermore, features like secure payment gateways, clear contact information, and well-organised content contribute to a sense of transparency and credibility. When users have positive interactions on your site, they are more likely to return and recommend your business to others, fostering long-term loyalty.
In essence, a well-crafted website not only attracts customers but also nurtures their confidence in your brand, encouraging repeat business and building lasting relationships.
How much does a professional web design service cost in Northampton?
The cost of professional web design services in Northampton can vary significantly based on the complexity and requirements of the project. For a basic business website, our pricing starts from £1,500 to £5,000. More advanced websites with custom designs, additional features, and e-commerce capabilities typically range from £3,500 to £9,000+.
If you're looking for a high-end, bespoke website with extensive functionality and custom features, costs can go even higher, sometimes reaching up to £16,000 or more.
Will my website include SEO?
Your website will include on-page technical SEO that may help you start ranking locally, in Northampton. This means that, during the development of your platform, we take care to make sure all the elements of your website are search engine-friendly, enabling search engines like Google or Bing to understand and index your content effectively.
While it may not guarantee immediate dominance in search engine rankings, it certainly provides a solid starting point for your online presence.If you're aiming to have your website not just noticed but embraced by search engines locally, or nationally, we're well-equipped to assist you in devising a comprehensive, long-term SEO strategy and executing it.
Will my website be optimised for mobile users?
Absolutely! Approximately 60% of your website traffic will land on your page using a mobile phone. Hence, we design your website for it to adapt seamlessly to various screen sizes and devices. Providing an excellent user experience for visitors accessing your site on smartphones and tablets is our priority, always.
What does your web design process look like?
Our web design process is structured and collaborative, ensuring that each project is tailored to meet your specific needs and goals. It begins with a discovery phase to understand your business and goals. We then create a project brief outlining the scope and timeline. The design phase follows, where we develop visual concepts and refine them with your feedback. Once approved, we move to development, building a responsive and functional site. After thorough testing, we launch the website and provide ongoing support and maintenance to keep it performing at its best.
How do you measure the success of a website after launch?
Measuring the success of a website after launch involves a combination of metrics and feedback that reflect how well the site meets its goals. Here’s how we typically approach this:
1. Analytics and Traffic: We monitor website traffic through tools like Google Analytics. Key metrics include the number of visitors, page views, bounce rate, and the average time spent on the site. These data points help us understand how users are interacting with the site and whether they’re finding it engaging.
2. Conversion Rates: Success is often measured by how well the site converts visitors into customers or leads. We track conversion rates, such as form submissions, product purchases, or newsletter sign-ups, to see how effectively the website drives desired actions.
3. SEO Performance: We assess how well the website ranks in search engine results over time. This includes monitoring keyword rankings, organic traffic growth, and the overall visibility of the site in search engines.
4. User Engagement and Behaviour: Tools like heatmaps and session recordings help us understand how users navigate the site, where they click, and how far they scroll. This information is crucial for identifying potential usability issues and areas for improvement.
5. Customer Feedback: Post-launch, we gather feedback from your customers about their experience with the site. This qualitative data provides insights into what’s working well and what might need adjustment.
6. Business Impact: Ultimately, the success of a website is measured by its impact on your business. We evaluate how the site contributes to your business goals, whether that’s increasing sales, generating leads, or improving brand awareness.
By regularly reviewing these metrics and making adjustments as needed, we ensure your website continues to perform well and meet your objectives over time.