Branding and website design for golf simulator experience

When a local golf shop owner teamed up with his son to create an indoor golf experience, they had the passion, the tech, and the vision. What they needed was a brand and website that could match their ambition—something sleek, professional, and inviting for both seasoned golfers and first-timers. That’s where we stepped in.

We conducted a deep dive into UX research on the industry and the end user. We conducted a deep UX analysis, segmenting the clients into three main audiences based on expectations and needs. This allowed us to create a site that didn’t just look great but felt natural to navigate and conveyed their mission smoothly. We identified the main issues on competitors' websites in terms of design and experience, which helped us navigate the best practices during the design stages for the website. By tackling these gaps head-on, we built a site that didn’t just meet industry standards but set a new benchmark for what an indoor golf business should be online.

SimtecGolf wasn’t just launching a business. They were setting a new standard in indoor golf. Our job? To bring their brand to life with a custom website featuring an industry-leading design, a branding guide, and a logo that captures their unique identity. We took a different approach—creating a bold, energetic identity that grabs attention and makes booking a session feel like an easy ‘yes.’

To keep things grounded in the sport, we chose a classic golf-inspired colour palette of sky blues and deep greens. But to balance that tradition with personality, we went bold with the typography. The primary typeface, Obviously, brings a funky, daring edge that gives the brand a distinct, modern feel. The result? A perfect blend of familiar and fresh—classic golf aesthetics with a striking twist.

Golfers aren’t just browsing on desktops—they’re checking availability on the go, booking sessions from their phones, and sharing links with friends. A clunky mobile experience would mean lost customers.

We designed SimtecGolf’s website with a mobile-first approach, ensuring a smooth, intuitive experience across all devices. Navigation is straightforward, booking is effortless, and key information is always within reach. No frustrating pinching, zooming, or awkward layouts—just a clean, user-friendly experience that works whether you’re on a phone, tablet, or laptop.

Since launching, the site has consistently delivered fast load times and a frictionless user journey, making it easy for both seasoned golfers and first-timers to book their next session in just a few taps.

We’ve created a minimalistic logo for SimtecGOLF that seamlessly blends tradition with technology, making it instantly recognisable. Inspired by a ‘play’ button, we integrated it into a flag pin—a defining symbol in golf. This combination highlights the business’s tech-driven, gamified approach while keeping it familiar and intuitive, ensuring instant engagement from the very first glance.

The result? A site crafted not just for SimtecGolf, but for their customers. A clean, engaging experience that makes it effortless to book a session, explore the brand, and get excited about indoor golf. The website launched in sync with their grand opening and has been actively driving new bookings ever since.

SimtecGolf now has a powerful online presence that matches their bold, innovative approach to the game—proving that golf isn’t just about the green, but also about the digital experience.