Website design and optimisation for car garage in Market Harborough
A local garage meets digital performance
When a family-run garage, known for their love and expertise with Caterhams, asked us to build their digital identity, we knew this project needed more than just a standard site. This wasn’t just any garage—it’s a hub for local car enthusiasts, particularly those who appreciate vintage vehicles. Our goal was to craft a responsive, engaging website that would boost their local visibility and help them attract a wider audience without losing their personal touch.
Copywriting that speaks to the local audience
When it comes to turning visitors into customers, the right words matter. We focused heavily on crafting copy that not only resonated with car enthusiasts but also addressed the needs of the local community. By weaving in key services and the garage’s unique expertise with Caterhams, we created content that spoke directly to their target audience.
The goal wasn’t just to inform—it was to inspire action. With clear calls-to-action, engaging service descriptions, and a conversational tone, we made sure the copy drove conversions, connecting the garage with customers ready to book repairs or consultations.
Driving local success with local SEO optimisation
Building a strong local presence goes beyond basic SEO—it’s about strategic targeting and understanding the local landscape. We started with an in-depth competitor analysis, identifying gaps and opportunities within the Market Harborough area. From there, we optimised the website for local searches by incorporating geo-specific keywords throughout the content, meta descriptions, and alt texts. We also focused on technical SEO, ensuring fast load times, mobile responsiveness, and a well-structured sitemap to enhance user experience and search engine rankings.
By implementing local schema markup, optimising the garage’s Google My Business profile, and ensuring NAP consistency, we strengthened their local SEO foundation. The result? A website that not only ranked well but was easily discoverable by people in the area searching for automotive services, with a focus on precision and personalised care.
Igniting results in search engines
Within two months of launch, the garage’s new site was performing exactly as intended. The sleek, responsive design, combined with our local SEO strategy, led to a steady influx of online enquiries from the local community.
The website efficiently showcased their services and expertise, turning visitors into customers. While the garage may have taken a more understated approach to their online success, the site continues to deliver reliable results, helping them stay visible and competitive in Market Harborough.